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Consumers see through ‘woke washing’ — but real change is possible for brands

Consumers see through ‘woke washing’ — but real change is possible for brands | consumer psychology | Scoop.it
From thenextweb.com - November 4, 2021 2:10 PM

"Brands are increasingly engaging in social change campaigns and the time has come to ask: how skeptical should we be of “brand activism”? ..."

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Ads we like: Wateraid animation addresses impact of the water crisis on girls1

Ads we like: Wateraid animation addresses impact of the water crisis on girls1 | consumer psychology | Scoop.it
From www.thedrum.com - October 12, 2018 7:09 AM

"WaterAid raises awareness of the impact of the water crisis has on women and girls and illustrates the knock-on effect in the animation ‘Brides of the Well’ directed by the Indian director, Shekhar Lapur ..."

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