consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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TikTok to set one-hour daily screen time limit by default for users under 18 | CNN Business

TikTok to set one-hour daily screen time limit by default for users under 18 | CNN Business | consumer psychology | Scoop.it

"TikTok announced Wednesday that every user under 18 will soon have their accounts default to a one-hour daily screen time limit, in one of the most aggressive moves yet by a social media company to prevent teens from endlessly scrolling ..."

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Nestle to pay cocoa farmers to keep children in school

Nestle to pay cocoa farmers to keep children in school | consumer psychology | Scoop.it

"Nestle will start paying cocoa farmers cash if they send their children to school rather than out to tend crops as part of a push to purchase all of its cocoa through a fully traceable, directly sourced supply chain ... "

Obtain Wealth Online's curator insight, February 5, 2022 4:49 PM

That is a good thing that they decided to do this. Keeping children in school is so important to the future success of the society.

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Ford shifts marketing focus to coronavirus relief program

Ford shifts marketing focus to coronavirus relief program | consumer psychology | Scoop.it

"Ford launched an ad campaign to raise awareness around a new program that provides assistance to customers impacted by the coronavirus pandemic, according to a company news release ..."

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Report: Consumers want organizations to lead with values

Report: Consumers want organizations to lead with values | consumer psychology | Scoop.it

"A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty. More organizations—including Nike, Ben & Jerry’s, Patagonia and Airbnb—are taking a stand on hot-button issues,..."

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Did people suffer for your cotton shirt? DNA tagging lets you track its origins | Fast Company 

Did people suffer for your cotton shirt? DNA tagging lets you track its origins | Fast Company  | consumer psychology | Scoop.it

"With a tiny marker on every grain of cotton, Pimacott can keep labels honest. Now if only the rest of the industry would catch up ..."

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The Pepsi challenge is returning, but this time for the social media generation

The Pepsi challenge is returning, but this time for the social media generation | consumer psychology | Scoop.it

"The original Pepsi Challenge ad campaign pitted Pepsi against Coke. The new global version blends social responsibility with popular culture ..."

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Starbucks Decides Caffeine And Guns Are A Dangerous Brew

Starbucks Decides Caffeine And Guns Are A Dangerous Brew | consumer psychology | Scoop.it

"...The decision is a reversal for the company, which had previously abided by local "open carry" laws, allowing patrons to bring guns into coffee shops where they were permitted to do so under state law..."

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Post-consumption innovation – how brands can create a better future | WARC

Post-consumption innovation – how brands can create a better future | WARC | consumer psychology | Scoop.it

"Our consumer society creates a level of waste that threatens lives and the environment. Helen Brain of the Social Change Hub at MediaCom outlines three areas where brands can make a difference ..."

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Coca-Cola lets 8000 employees 'taste the feeling' of its shares

Coca-Cola lets 8000 employees 'taste the feeling' of its shares | consumer psychology | Scoop.it

"Coca-Cola Beverages South Africa (CCBSA) said 8000 employees had become shareholders in the business through the Ikageng Employee Share Trust ..."

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Young Asian consumers, e-tail, eco and resale are key for luxury - report - News : distribution (#1163249)

Young Asian consumers, e-tail, eco and resale are key for luxury - report - News : distribution (#1163249) | consumer psychology | Scoop.it

"Millennial and Gen Z consumers, especially from Asia, plus the growth of online, a booming secondhand market, and a desire for social responsibility are all pushing growth higher in the luxury market, a new study shows ..."

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How ethical fashion brands are marketing to conscious consumers

How ethical fashion brands are marketing to conscious consumers | consumer psychology | Scoop.it

"Eco-friendly fashion often comes with bit of a stigma. But while it was once thought of as uncool or only a concern for hippies, the tables appear to be turning ..."

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This infographic shows how only ten companies control all the world's brands

This infographic shows how only ten companies control all the world's brands | consumer psychology | Scoop.it

"Almost all of the food and beverage brands we know are owned by just 10 global conglomerates, according to a blistering new report ..."

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Macy's lends entrepreneurs a hand with the tools and confidence needed to scale their business

Macy's lends entrepreneurs a hand with the  tools and confidence needed to scale their business | consumer psychology | Scoop.it
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