consumer psychology
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Real-life consumer psychology – with a touch of technology
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From Taylor Swift to Joe Biden, the power of fan merchandise shows no sign of ebbing

From Taylor Swift to Joe Biden, the power of fan merchandise shows no sign of ebbing | consumer psychology | Scoop.it

"Fan merchandise has evolved beyond band concert tees into an industry of album bundles for the likes of Taylor Swift, Cardi B and BTS, high fashion collaborations, activism slogans and social media stars – and it’s a trend that isn’t going away ..."

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Target launches school shopping list tool, taps social media stars

Target launches school shopping list tool, taps social media stars | consumer psychology | Scoop.it

"Target aims to simplify back-to-school shopping with a new online tool that is rolling out alongside a social media star-studded ad push geared toward kids ..."

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