"Portable AI-powered devices that connect directly to a chatbot without the need for apps or a touchscreen are set to hit the market. Are they the emperor’s new clothes or a gamechanger? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Chinese smartphone maker Xiaomi was once the world's most valuable startup. Then it stumbled. Now, Xiaomi is clawing its way back ..." 
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From
pctechmag
"A new report by Jumia, an ecosystem of e-commerces, marketplaces and classifieds websites has indicated that internet penetration in Uganda has increased over the last five years as a result of cheap data-enabled smartphones ..."
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"Nielsen releases two new studies — on kids and mobile devices and a cross-platform look at millennials — and confirms it's all about the smartphone ..."
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"Even before the performers take the stage, some fans are fumbling with their devices hoping to capture every moment on their cameras -- regardless of whether they're even close enough for a good shot ..."
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"Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences ..."
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![How smartphones impact consumer decision-making at grocery and drugstores [Infographic] | consumer psychology | Scoop.it](https://img.scoop.it/RutjLmcL4njqFv0YcmQ-Pzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"We surveyed over 5k shoppers to uncover how smartphones impact their decision-making in grocery and drugstores. See the findings in our new infographic! ..."
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"The system of showing clothes on a runway, then selling them in stores six months later, seems increasingly irrelevant in the age of social media ..."
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"Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets ..."
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"This article is part of a Huffington Post series exploring the global underground trade in stolen smartphones..."
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"Don't be too original: a study of smartphone buyers in two English cities has found that people are more confident about their purchases when products resemble each other..."
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"Smartphones have become the go-to technology for online shopping, with more than 20% of South African consumers using them weekly ..."
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"Smartphones changed a lot, but now Artificial Intelligence is taking care of business Since we live in the age of technology, it seems like every other day there is a new gadget or system that is changing how we live our lives. And while it may be some time before we drive hovercrafts and have …"
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"In a world of internet connected devices that could be targeted by hackers in a number of ways it has become common parlance to hear of smartphones and computers being hacked and turned into spying tools ..."
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"Consumers who use mobile apps tend to make more frequent purchases, spend less per transaction, and return items more often than those who don’t. ..."
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"The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume ...
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"Some 95% of South Africans use their smartphone more than any other device, with nearly half of them using their mobiles as their primary device to access digital services ..."
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"The Chinese company has become a world leader in smartphones in recent years, eschewing its humble, budget-phone-centric roots ..."
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"Do you have a smartphone? Do you like your smartphone and want to keep it going as long as possible? Now that U.S. ..."
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"Marketers are resorting to emojis, outrageous stunts and elaborate events to reach a demographic that has little tolerance for traditional advertising ..."
Anna Mroczkowski's curator insight,
October 2, 2015 10:45 PM
In order to attract the minds of the millennials you must reach them through their technology. Smartphones, tablets, laptops any quick, easy and accessible. The attention span of millennials is short then any other demographic. TV is not being watched, it is all online streaming, therefore TV commercials are no longer a sufficient way of advertising. Companies have come up with ways, such as emojis, to connect with this age group. Emojis are small, but are enough to catch the eye of a millennial.
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"The importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behaviour, states the survey ..."
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"As e-commerce extends into mobile technologies, growing numbers of hyper-connected consumers are making smartphones a regular part of their purchasing..."
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