"A marketing slogan can be a key means of communicating your unique selling point (USP) to potential customers. However, a bad slogan can do more harm than good, so you need to ensure it sends out the right message ..."
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consumer psychology
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+11 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"UK supermarket chain Asda is refreshing the brand with a new logo and slogan which mirror those of parent group Walmart and which could have a knock-on effect among its rivals, according to observers ..." 
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"Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history..."
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Scoop.it!
"As part of its efforts to recover from the "Dieselgate" scandal, automaker Volkswagen is revising its long-running global advertising slogan and will no longer use the tagline "Das Auto" ..."
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![Here are some advertising slogans. Do you remember the brands? [Video] | consumer psychology | Scoop.it](https://img.scoop.it/xNK_wzgCeML4S8ErpN-VuDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? ..."
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