consumer psychology
31.9K views | +11 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Nivea wants to inspire kindness by urging consumers to 'Rethink Soft'

Nivea wants to inspire kindness by urging consumers to 'Rethink Soft' | consumer psychology | Scoop.it

"Skin care brand Nivea launched a campaign called "Rethink Soft" with the goal of changing the connotation of the word "soft" from being synonymous with "weak" to being more associated with "kindness" ..." 

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Indian men are swapping 'tall, dark and handsome' for 'tall, fair and debonair'

Indian men are swapping 'tall, dark and handsome' for 'tall, fair and debonair' | consumer psychology | Scoop.it

"Bleaching cream companies, with the help of Bollywood male stars are making huge profits ...."

©

No comment yet.