consumer psychology
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Real-life consumer psychology – with a touch of technology
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Powerful marketing and fragile markets: The Dolce & Gabbana case 

Powerful marketing and fragile markets: The Dolce & Gabbana case  | consumer psychology | Scoop.it

"After a controversial ad accused of racism and sexism in social media, Dolce & Gabbana was forced to cancel a €20 million fashion show in Shanghai. China represents a huge part of the brand's export that last year sold items for more than a billion euros in the country ..."

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Nike calls Serena Williams the 'greatest athlete ever' in new ad

Nike calls Serena Williams the 'greatest athlete ever' in new ad | consumer psychology | Scoop.it

"The ad also rebukes the sexism in the media treatment of female athletes ..."

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Inside Barbie’s fight to stay relevant

Inside Barbie’s fight to stay relevant | consumer psychology | Scoop.it

"Today’s Barbie is fighting for gay rights, body inclusivity, and open borders. But is she woke enough for millennial parents? ..."

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