consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Apple’s new-found aggression | WARC

Apple’s new-found aggression | WARC | consumer psychology | Scoop.it

"With its latest iPhone event, Apple made headlines less for its flagship device as for its new willingness to undercut, bundle, and price competitively. It’s a strategy that leans on services at scale in anticipation of a maturing (and therefore slowing) hardware market..."

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Ten principles of customer strategy

Ten principles of customer strategy | consumer psychology | Scoop.it

"It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them ..."

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Amazon's full on-demand streaming music service launches today

Amazon's full on-demand streaming music service launches today | consumer psychology | Scoop.it

"Amazon’s long-rumored on-demand music streaming service is now available. The company is launching its new service as Amazon Music Unlimited, a on-demand competitor to the likes of Spotify ..."

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Amazon trials car boot service

Amazon trials car boot service | consumer psychology | Scoop.it

"Amazon has come up with an innovative solution to the problem of missed deliveries and plans to test a new service next month that will deliver packages directly to customers' cars ..."

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Service robots will now assist customers at Lowe's store

Service robots will now assist customers at Lowe's store | consumer psychology | Scoop.it


"Most folks don't interact with robots every day, so unless you work in a factory, the tech can seem remote. But if you’re a San Jose local? ..."


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Five best book recommendation services

Five best book recommendation services | consumer psychology | Scoop.it

"If you're on the hunt for something new and interesting to read, you have plenty of places to turn. This week, we're looking at five of the best book recommendation sites, services, or groups, based on your nominations ..."

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Conversation Agent: Values-Based Service is not Lip Service

Conversation Agent: Values-Based Service is not Lip Service | consumer psychology | Scoop.it

"Anita Roddick's The Body Shop sold lipstick. You bought something much bigger -- you bought an ideal. Do you want to know why I liked her so much? In her I saw a kindred spirit..."

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Nordstrom conquers New York with its new men's store

Nordstrom conquers New York with its new men's store | consumer psychology | Scoop.it

"Nordstrom’s new 47,000-square-foot Men’s Store has opened in Manhattan, and it is a gem. Focused on young customers, the store sparkles with innovative ideas that will change the shopping experience and disrupt the industry ..."

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Food delivery services growing, convenience is the key

Food delivery services growing, convenience is the key | consumer psychology | Scoop.it

"After a long day at work, there’s nothing like relaxing at home with a delicious meal and it appears the convenience of food delivery service is catching on as a hassle-free option with new research from Mintel (mintel.com) revealing that 87% ..."

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Using design details to improve patient experience - M+A Architects

Using design details to improve patient experience - M+A Architects | consumer psychology | Scoop.it

"Discover design details that can be incorporated into the healthcare environment to make a big impact on patient experience ..."

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Poor service risks millennial recoil

Poor service risks millennial recoil | consumer psychology | Scoop.it

"With customer experience increasingly defined by customer service, a new survey has found that three-quarters (76%) of American shoppers view customer service as a 'true test' of how much a brand values them ..."

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Coca-Cola® The happiest thank you - YouTube

"What’s the one thing you need to know when saying thank you? Give the happiest thank you today! ..."

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3D Video Banking Technology for Banks & Credit Unions

3D Video Banking Technology for Banks & Credit Unions | consumer psychology | Scoop.it

"Financial institutions are pushing the envelope of video banking, with high-def, 3D technology and theater-quality surround sound systems..."

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