consumer psychology
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Real-life consumer psychology – with a touch of technology
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Sensory marketing – Strengthening brand perception by appealing to all the five senses

Sensory marketing – Strengthening brand perception by appealing to all the five senses | consumer psychology | Scoop.it

"This guest post was written by Ram Kumarasubramanian ..."

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Sensory ploys and the scent of marketing - FT.com

Sensory ploys and the scent of marketing - FT.com | consumer psychology | Scoop.it

"We have all heard of the estate agent tricks to help sell a property: baking bread in the oven or simmering a fresh pot of coffee on the stove. But marketing assaults on peoples’ senses go far beyond a simple house sale..."

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Sensory marketing - could it be worth $100m to brands? | Analysis | Marketing Week

Sensory marketing - could it be worth $100m to brands? | Analysis | Marketing Week | consumer psychology | Scoop.it

"A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add millions to a brand’s value..."

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