consumer psychology

"Hermès' success strategy involves embracing scarcity, maintaining quality, and resisting the mass-market approach in the luxury industry ..."

"When it comes to retail, most folks point to online shopping as the most disruptive force. I beg to differ. While related, what the internet (and related technologies and platforms) did was dissolve or reduce many aspects of scarcity that helped determine the winners and losers of prior decades ..."

"If you want to drive sales and engagement and get users hyped about your brand, FOMO marketing on social media is the way to go ...":

"Dollar stores create a sense of abundance for customers who are used to scarcity ..."