Germany has ordered Amazon to stop taking advantage of people who can’t spell “Birkenstock” | consumer psychology | Scoop.it
From qz.com - December 30, 2017 10:40 AM

"Germany is saving consumers from their own poor spelling. A German court has barred Amazon from drawing in online shoppers who misspell iconic German sandal maker Birkenstock in their Google searches, Reuters reports. Amazon reportedly won business for common Birkenstock misspellings by booking variants like "Brikenstock," ..."