consumer psychology
31.9K views | +7 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

The psychological difference between $12.00 and $11.67

The psychological difference between $12.00 and $11.67 | consumer psychology | Scoop.it

"Consumers are primed to see ".99," but prices that deviate from that format can affect the way they interpret the cost ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The Psychology of Pricing: Customers Prefer Round Numbers

The Psychology of Pricing: Customers Prefer Round Numbers | consumer psychology | Scoop.it

"Business managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00..."

©

No comment yet.