Going 'rogue': UH researchers examine viral trend in global marketing - University of Houston | consumer psychology | Scoop.it
From www.uh.edu - October 8, 2022 2:15 AM

"Researchers at the University of Houston's Conrad N. Hilton College of Global Hospitality Leadership examined a new, viral phenomenon they dubbed "rogue marketing", a global trend that gives some brands a free and unexpected boost outside of their own marketing efforts ..."