consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Retail innovation: Trends, challenges and opportunities | Innovation Management

Retail innovation: Trends, challenges and opportunities | Innovation Management | consumer psychology | Scoop.it

"Retail giants such as Amazon have literally eaten up thousands of stores world over, capturing considerable market share. Although legacy retailers can blame Amazon (think Prime, Marketplace, Echo, Go, and several patents and acquisitions) for anticipating consumer needs and redefining retail, they ..."

Brenda Jackson's curator insight, July 14, 2018 3:08 PM
Retail big box stores are closing down left and right. Whoever though Toys'R'Us and stores like Sears would be closing stores. What you care about is how does this impact prices for you now and in the future?Let's hope Amazon will not suppress prices then when all the competition is gone raise prices for consumers. Check out this article
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Nike's concept stores use customer-driven data to inform its design 

Nike's concept stores use customer-driven data to inform its design  | consumer psychology | Scoop.it

"The athletic brand continues to lead retail innovation practices with its data-driven, concept store model in Los Angeles, pioneering the future of the IRL retail experience and offering visitors a Sneaker Bar for try-ons and a treadmill for test runs ..."

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