Skipped Out on Your Restaurant Reservation? That Will Be $200, Please - Knowledge@Wharton | consumer psychology | Scoop.it
From knowledge.wharton.upenn.edu - June 6, 2013 2:48 AM

"Making restaurant reservations is a way of life -- but, for many consumers, so is breaking them. For every reservation that is made in some large cities, around 20% result in an empty table that the business must hope to fill with walk-in consumers..."

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