"CHINESE CONSUMERS DON’T HAVE THE SAME PROFILE AS IN THE WEST While in the West, the most interesting potential customers for a brand are relatively old people with a stable situation and a high salary, it’s different in China ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
adage
"Points North, a new analytics firm focused on influencer spending, finds two P&G brands among those whose paid influencers had the most fake followers ..."]
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"Whether at home, in a coffee shop or in the workplace, our surroundings also have a big impact on where and when we choose to savor the moment. Although personal preferences may differ, we all recognize the range of factors that influence our purchasing decisions when it comes to coffee. …"
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"The Honest Company, co-founded by actress Jessica Alba, built its billion-dollar reputation on the fact that its products are created using natural, nontoxic elements ..."
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"Cristiano Ronaldo is Europe's most marketable footballer, far ahead of rivals such as Wayne Rooney and Andres Iniesta, according to a new analysis ..."
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"Despite many so-called figureheads in politics, sport, showbiz and other areas of public life showing a distinct lack of ethics - pick your own favourite ..."
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"A single facial tick, in the form of a “genuine” smile, can enhance the persuasive appeal of a celebrity endorser and may even improve perceptions of a well-known brand spokesperson whose reputation has slipped ..."
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"Adweek reports that Kellogg's decision to pull its advertising from Breitbart News inflicted massive, longterm damage to the cereal company's brand online ..."
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"Here are some critical steps the market research industry needs to take in order to build its reputation as an attractive career path ..."
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"New books by technology experts examine consumer-ranking techniques in widespread use, but offer different advice on how people might protect themselves ..."
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"Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athletes..."
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