"A relationship / brand is built or damaged by every single interaction that the company has with its customers ..."
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consumer psychology
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+7 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Wondering whether your partner is using Tinder without your knowledge? This simple web tool tells you ..." 
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"Whether you’re looking for a date for Valentine’s Day or a long-term relationship, dating apps can make it easier to find a match ..."
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"It’s not truly official–until it is Facebook official. New couples connected with the Facebook world can't wait to announce their courtship publicly. Social media is a great way to ..."
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"For consumers, wearing certain labels is an easy way to curate an external personal image. Smart companies recognize the power of this relationship ..."
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"Brazilian retailer C&A has started a campaign that marries online and instore consumer decision making ..." ©
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"Mainstream consumers are increasingly taking on behaviours previously associated with activists and brands need to forge a new relationship with them, a new study has argued..."
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"If you've ever gotten weepy listening to Coldplay's "Fix You" (Just us?), new research may have an explanation for why..."
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"A new study out of the University of Michigan measures the connection between narcissism and social networking site use. Guess what? it is growing..."
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"Consumers of Generation X age and older grew up as relatively passive shoppers, able to do little more than recommend a product to a handful of friends, vent to a salesperson or write a letter to corporate headquarters. But Millennials have a very different relationship with brands and companies ..."
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"How the Internet of Things will open up a new relationship between brands and consumers, Brands are cottoning onto the idea that they can use smart products to continue a relationship with consumers after purchase, writes Daniele Fiandaca, ..."
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"They're finally in stores and on people's arms. Proud owners seem to gather a crowd of admirers, hanging off their wrists wherever they go, and gossip blogs are wondering which celebs have one. I'm talking about the Apple Watch, of course ..."
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From
digiday
"Thanks to social media — and social media consultants, it must be said — brands are now in the business of “engagement” and “authentic relationships” with consumers ..."
Leona Ungerer's insight:
Interesting critique.
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"Smartphones are evolving at a rate that is beyond belief, coming out in the form of curved displays and self-healing capabilities, to changing the way we make payments and diagnosing illnesses..."
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"A relationship between software developers and auto industry is taking place that woos today's younger consumers as tomorrow's car buyers..."
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"Brands can exploit the relationship trend, differentiating through their innovative use of social media to build relationships with consumers..."
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"The female consumer is breaking up with brands, and she is trying to tell advertisers why. Listen to her. We don’t talk anymore. You’re doing all the talking..."
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