consumer psychology
31.9K views | +11 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Unlocking the mystery of consumer behavior with psychology

Unlocking the mystery of consumer behavior with psychology | consumer psychology | Scoop.it

"I seriously hate clothes shopping. Every time I have to go buy a new pair of jeans, I put it off for as long as possible. I hope against all the hope that somehow, the holes in my current pairs will …"

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Finding your brand’s emotional truth - Brand Quarterly

Finding your brand’s emotional truth - Brand Quarterly | consumer psychology | Scoop.it

"Vincent van Gogh needed an incentive. He wanted Paul Gauguin to join him in Arles and together begin a movement there that would galvanise the European art scene. Gauguin, tempted, ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Shattering the norms of traditional economics

Shattering the norms of traditional economics | consumer psychology | Scoop.it

"Agents in an economy are supposed to be rational. People – wearing multiple hats as consumers, inves­tors, employers or employees – take decisions on an everyday basis..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Study: People tend to locate the self in the brain or the heart

Study: People tend to locate the self in the brain or the heart | consumer psychology | Scoop.it

"Whether people locate their sense of self in the brain or the heart can have a major influence on their decision-making, according to a new study by management and business experts at Rice University and Columbia University ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The twelve cognitive biases that prevent you from being rational

The twelve cognitive biases that prevent you from being rational | consumer psychology | Scoop.it

"The human brain is capable of 1016 processes per second, which makes it far more powerful than any computer currently in existence. But that doesn't mean our brains don't have major limitations ..."

©
No comment yet.