Doritos has launched limited-time rainbow chips in support of the LGBT community | Adweek | consumer psychology | Scoop.it
From www.adweek.com - September 18, 2015 7:55 AM

"Now it's not just Skittles that wants you to taste the rainbow.   Today, Doritos launched its product celebrating LGBT pride: Doritos Rainbows, created in partnership with the It Gets Better Project ..."