"This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media ..."
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Dr. Pamela Rutledge's curator insight,
April 20, 2015 11:46 AM
By allowing brands to enter a storyworld, they become peers and friends. When done thoughtfully and seamlessly (in other words, it adds to the story fabric and doesn't trigger the "oh look, product placement" inner voice in the viewer's head) it transforms what is essentially 'advertising' into WOM. 14% of people believe ads from the source; 77% believe WOM. Very powerful shift.
Hamish Parker's curator insight,
August 17, 2014 1:47 AM
Product placement allowing us to incorporate brands into movies and TV shows
Sophie Portet's curator insight,
August 17, 2014 8:08 PM
How effective is product placement? Do we subconsciously adhere to these products/ brands messages in the things we watch?
Janardin Bhana's curator insight,
August 18, 2014 5:56 AM
Awesome ways of product placement which gets a lot of attention. However the product needs to suit the situation or person who's using the product for greater success. |