consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Apple’s new-found aggression | WARC

Apple’s new-found aggression | WARC | consumer psychology | Scoop.it

"With its latest iPhone event, Apple made headlines less for its flagship device as for its new willingness to undercut, bundle, and price competitively. It’s a strategy that leans on services at scale in anticipation of a maturing (and therefore slowing) hardware market..."

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Research: Customers notice when products shrink more than when they get bigger

Research: Customers notice when products shrink more than when they get bigger | consumer psychology | Scoop.it

"And your prices should reflect that ...."

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How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton

How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton | consumer psychology | Scoop.it

"Emerging markets were poised to create disruptive products to upend global markets. After many failures -- and some successes – what are the lessons learned? ..."

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The psychology of pricing and your brand - Brand Quarterly

The psychology of pricing and your brand - Brand Quarterly | consumer psychology | Scoop.it

"Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? ..."

Gottfried's curator insight, July 7, 2015 2:56 AM

Use the wrong digits, create the wrong sound in their heads, have mismatching typography and type sizes and you are heading in the direction of confusing your brand perception.

Ayu Dita's curator insight, August 3, 2015 5:41 AM

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New study shows the Euro leading to uniform prices across countries

New study shows the Euro leading to uniform prices across countries | consumer psychology | Scoop.it

"Economics has a 'law of one price,' which states that identical goods should, in theory, sell for identical prices—or else markets will even out the differences. Empirical work on the topic, however, has produced little evidence in support of this 'law,' and many studies showing deviations from it ..."

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Emerging trends in branding for 2018: Transparency, authenticity, and the 80’s 

Emerging trends in branding for 2018: Transparency, authenticity, and the 80’s  | consumer psychology | Scoop.it

"Listing small business trends for branding in 2018 to refresh your brand in the upcoming year ..."

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Amazon charges non-Prime members more at physical bookstores, hinting at new retail strategy

Amazon charges non-Prime members more at physical bookstores, hinting at new retail strategy | consumer psychology | Scoop.it

"Cashiers at Amazon's physical bookstores now ask each customer the same question: Are you a Prime member? That's because Amazon recently implemented a new ..."

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Starbucks is watering down its prices as it debuts in South Africa

Starbucks is watering down its prices as it debuts in South Africa | consumer psychology | Scoop.it

"On its first day in sub-Saharan Africa, Starbucks supplied blankets and umbrellas along with free coffee samples to its new customers who lined up in an uncharacteristically cold, wet Johannesburg on Thursday ..."

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Millennials like cars more than social media and texting, according to a new study - UPI.com

Millennials like cars more than social media and texting, according to a new study - UPI.com | consumer psychology | Scoop.it

"A new study from MTV finds millennials like cars more than texting or social media, which contradicts what many previously thought ..."

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The iPhone-nomics of India

The iPhone-nomics of India | consumer psychology | Scoop.it

"A curious spectre has started to haunt India and other emerging markets..."

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