"Products that resonate best with consumers at the bottom of the pyramid are those designed with an understanding of their aspirations and needs ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Why do consumers prefer some brands to others? Explore the science behind effective branding and learn how to build lasting customer loyalty ..." 
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"McDonald's announced it's launching a new line of espresso-based beverages, flavored with chocolate, caramel, and hazelnut. ..."
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"It hasn't been a year for good news, and chocolate-lovers are in for even more of a blow ..."
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"Australians are open minded on automotive brands when looking for a new vehicle, a new research study has found, with their choices remaining largely price-driven ..."
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"More than half of buyers buy a property because they fall in love with it and the top three reasons for this are location, price and the garden, according to new research ..."
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"There are some things we won’t blink an eye at paying a premium for because, well, that’s just what we do when we want something ..."
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"Sneaker prices are steadily rising and more shoes are dropping than ever. We figure out why that is ..."
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"Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out ..."
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"It turns out that when you mark up online prices by $15 or more, your customers get pretty mad ..."
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"Shirod Ince sat at the front of a line of more than 100 people, mostly guys in their early 20s, on a Friday evening last month. For two days, he and his friends had been taking turns waiting outside..."
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"Better quality, niche marketing and savvy packaging have put store brands in your shopping basket ..."
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"After Mattel’s embarrassing closure of its flagship store, the House of Barbie, in Shanghai two years ago, the American toy maker seems to have learned a thing or two about the Chinese market..."
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"Pay attention to the tricks that 'get' you. Then replicate them in your own business ..."
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"Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of quality ..."
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"President Trump preaches 'Buy American and Hire American' often, but there's one big problem: Consumers care about low prices a lot more than where something is made ..."
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"Most people can appreciate the story behind an upcycled dress or a pair of fair-trade sneakers, but that doesn't mean they're ..."
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"It’s been well over five years since the Great Recession upended the way America grocery shops, and many of those “permanent frugalities” are long gone ..."
Cubishop - Online Fashion Store's curator insight,
February 8, 2016 2:59 AM
Well written Leona Ungerer (Y)
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"Consumers claim that Christmas advertising campaigns play little part in deciding what they buy, with quality and price the most important factors cited in a new survey ..."
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"Buying groceries is one of those universal chores most of us could probably do better at, whether it’s saving money on food or spending less time shopping . Here are ten common mistakes we tend to make at the grocery store—and how to avoid them ...'"
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"PLUS: The naked chocolate bar quiz... and five other ways you're getting ripped off at the till ..."
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"In today’s diverse new world of growing consumer demands, fueled by changing demographics and the cultural shift in the market, brands have some work to do to say the least...."
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"It’s not your imagination: Some of your favourite foods have been downsized at the grocery store, and you're paying the same ..."
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“Unless there is a secret ingredient,” he said, “a lot of that markup has to do with consumer psychology and branding.” Bernard Bonneau, general manager of Fiabila ..."
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"When I get a taxi for the 15-minute ride from my office to the airport, I have two choices. I can hail a cab on the street, and pay a metered fare for the 4.6-mile trip. Or I can walk to the local Marriott and pay a fixed fee ..."
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