"With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"In the Kenyan capital of Nairobi and other populous cities like Mombasa, change in afoot.Amidst changing demographics and improving business conditions across Africa, the volume of consumer spending is on the rise, and Kenya – which boasts the largest volume of consumer spending in the entire East..." 
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