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Scoop.it!
"A week on from the release of SportsPro’s 2021 list of the world’s 50 Most Marketable Athletes, Greenfly president and chief executive Daniel Kirschner and chief marketing officer Tom Kuhr unpick this year’s ranking, and consider what the results say about the changing nature of sports stars’..." 
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Scoop.it!
"Consumers want brands that have some personality on social media. Take some inspiration from some of the funniest brands on Twitter ..."
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"Personality and "Buzzfeed" quizzes are a fast way to drive a ton of engagement and collect even more leads. See how a global furniture brand collected nearly 200K leads with one simple quiz. ..."
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"Scientists have discovered that people who purchase Android phones are more honest and humble than those who pick iPhones, showing a person's mobile phone choice can display their personality ..."
Leona Ungerer's insight:
Early research ...
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"IBM’s supercomputer Watson uses cognitive technology to link up graduates and fashion brands with similar “emotional traits ..."
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"Color psychology tells us that our instinctive color preferences reveal the deepest parts of our personalities. What color do you subconsciously relate to? ..."
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"Glasgow 2014 closing ceremony tonight but which sport reflects your MBTI type? ..."
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"Researchers who analyzed the Facebook status updates of 75,000 volunteers have found an entirely different way to analyze personality..."
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"A new study out of the University of Michigan measures the connection between narcissism and social networking site use. Guess what? it is growing..."
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Scoop.it!
"As a marker of personality as well as social status, sneakers are cared for and worn with pride, and youths compete to hunt down the rarest models from a market flooded with old and new sneakers - including many fakes .."
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"The psychometric tool, developed by researchers at the Universities of Cambridge and Helsinki, asks participants to answer a range of questions in order to measure how likely they are to respond to persuasive techniques ..."
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"Emotions influence almost all human decision-making, but are especially important to consumer purchase decisions ..."
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"One Instagram star is fighting back against selfies and social media sponsorship ..."
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"Although our digital identity is fragmented, research suggests that our various online personas lead back to the same personality ..."
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"How can you market yourself--or your business--if acts of self-promotion always feel difficult? ..."
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"From craft-obsessed Pinterest to daredevil, snarky Reddit - check out these real-life personifications of social media networks..."
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"Consumer psychology consultant and author Glennys Marsdon agrees. "Some people use secrets as a form of social validation..."
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"...I love Amsterdam and I love the confident and friendly demeanor of the people living there. But for the Americans who have not been touched by what Holland has to offer, the launch in May of the campaign ‘Holland: The Original Cool’ is sure to stimulate some attention..."
Peter Wilkinson www.peter.uk.com's curator insight,
June 6, 2013 5:38 AM
Place branding with personality - here is an interesting article |
