consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Tiger launches TGR

Tiger launches TGR | consumer psychology | Scoop.it

"As his sporting career limps towards its end, Tiger Woods has created a new brand, TGR, that aims to exploit the golfer's global recognition while not limiting itself to that sport ..."

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Will David Beckham go forward with fashion?

Will David Beckham go forward with fashion? | consumer psychology | Scoop.it

"Is a move into fashion on the cards? And what might his label be like? Robb Young sorts through the footballer's wardrobe in search of clues..."

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