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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
From
www
"New digital services add a layer of reassurance for China’s counterfeit-conscious consumers..." 
Scoop.it!
"Adding the security (and, more importantly, perceived security) of a trust badge can have a meaningful impact and increase your conversion rates ..."
Supian Sharip's curator insight,
April 12, 2018 11:04 AM
Learn about the benefits of having "SSL/Trust Badge" especially on your e-commerce website as it can have a positive impact on your sales and conversion rates, and help you generate more revenue from your existing traffic. There were some studies done by some companies such as Blue Fountain Media, Central Reservation Service, USCutter and CarInsurance.com and the results of their studies support these claims. Read the original article by Andy Hagans to learn more about the top 5 "SSL/Trust Badges" (Symantec/VeriSign, Trust Lock, GoDaddy, TRUSTe and Homemade Special as well as the runner-ups, Comodo) and their effects on sales and conversion. Enjoy your reading! |
Scoop.it!
"A recent survey suggested that 38 per cent of Americans are not drinking Corona beer due to the ongoing Covid-19 outbreak, formerly known as the coronavirus. There is obviously no link between the …"
Scoop.it!
"Chinese consumers are more likely to use sharing economy platforms for holiday homes or car rentals than American or British consumers, according to a new survey, but in all three countries reducing risk has the potential to increase engagement. ..."
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