consumer psychology
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Real-life consumer psychology – with a touch of technology
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Iceland Christmas ad: banned, but it will help 2018 go down as the year of 'corporate caring'

Iceland Christmas ad: banned, but it will help 2018 go down as the year of 'corporate caring' | consumer psychology | Scoop.it

"A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to help a baby orangutan whose home has been destroyed to create palm oil, will not be broadcast on television ..."

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The chocolate companies on the hunt for a sustainable Easter egg

The chocolate companies on the hunt for a sustainable Easter egg | consumer psychology | Scoop.it

"Nestle, Cadbury and Mars are among the global confectioners making efforts to source certified palm oil, but is this helping prevent deforestation and do consumers even care? ..."


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Palm oil: What are the issues? - CBBC Newsround

Palm oil: What are the issues? - CBBC Newsround | consumer psychology | Scoop.it

The supermarket Iceland has announced it will stop using palm oil in its own products by the end of this year. But why is palm oil considered to be controversial? ..."

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