consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Zara has a new logo, and reviews are mixed

Zara has a new logo, and reviews are mixed | consumer psychology | Scoop.it

"The controversial design reflects the evolution of fashion branding. But would it have killed Zara to add just a little more space between the letters? ..."

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How much money we tip car guards in SA: poll

How much money we tip car guards in SA: poll | consumer psychology | Scoop.it

"Most South Africans are willing to at least pay R2 to car guards to keep an eye on their vehicles – but a significant number of people won’t give anything at …"

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What do consumers think about new digital technologies? (Report)

What do consumers think about new digital technologies? (Report) | consumer psychology | Scoop.it

"While consumer confidence in virtual reality as a news source is still low, mobile users have a positive view of live video when it comes to getting the news ..."

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Digital marketing maturity: the race is on

Digital marketing maturity: the race is on | consumer psychology | Scoop.it

"Social media offer companies new ways of interacting with their customers, but few have got to grips with it..."

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Ask me anything AMAfeed What is authenticity?

Ask me anything AMAfeed What is authenticity? | consumer psychology | Scoop.it

What is Authenticity? ..."

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Mistrust of US politicians also hits brands

Mistrust of US politicians also hits brands | consumer psychology | Scoop.it

"It may come as little surprise that 70% of Americans believe politicians are less truthful today than 20 years ago, but a new survey has revealed as many as 42% also say the same of brands ..."

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The make-up wars: how millions of Britons secretly judge fellow passengers

The make-up wars: how millions of Britons secretly judge fellow passengers | consumer psychology | Scoop.it

"It has become one of the most common – ..."

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