"Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the subtle artistry behind their success. Our Watch Awards production categories honor ..."
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consumer psychology
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+11 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Fortune's cover story looks at how online video service YouTube is changing everything in TV..." 
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"Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the brand story while adding their own personal touch..."
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"Chrysler-Fiat marketing chief Olivier Francois hopes he has this summer's pop-music hit in his back pocket: the thumping soundtrack to a Fiat 500 commercial that has evolved into a full-length, party-themed video for a song with "Fiat" in its title..."
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