consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Behavioural segmentation: Three case studies

Behavioural segmentation: Three case studies | consumer psychology | Scoop.it

"Market segmentation is now a key aspect of any successful digital marketing strategy. And behavioural segmentation is one of the main players in the game ..."

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The privacy paradox: How much privacy are we willing to give up online? | Norton

The privacy paradox: How much privacy are we willing to give up online? | Norton | consumer psychology | Scoop.it

"A definition of the privacy paradox, stats suggesting it became a bigger problem during the COVID-19 pandemic, and tips to protect our internet privacy on everyday platforms ..."

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A US perspective 

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