consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Inside retail's live chat revolution

Inside retail's live chat revolution | consumer psychology | Scoop.it

"Customers who work with a live chat representative find the highest level of service satisfaction at 73% when compared to 61% by email and 44% by phone ..."

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Forbes India Magazine - Tata launches online marketplace with a difference

Forbes India Magazine - Tata launches online marketplace with a difference | consumer psychology | Scoop.it

"The conglomerate's ecommerce venture Tata Cliq is being positioned as a curated marketplace that will follow an asset-light, omnichannel approach ..."

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The Funnel is Dead, Long Live the Loop?

The Funnel is Dead, Long Live the Loop? | consumer psychology | Scoop.it

"Omnichannel marketing has killed the traditional purchase funnel and replaced it with an infinite loop where the shopping, and marketing, never stops..."

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From bricks-and-mortar to e-commerce and back – retail’s true shift to digital

From bricks-and-mortar to e-commerce and back – retail’s true shift to digital | consumer psychology | Scoop.it

"Developing an omnichannel customer experience is challenging, but it’s where the biggest opportunities lie for retailers ..."

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There is opportunity in distraction

There is opportunity in distraction | consumer psychology | Scoop.it

"Many shoppers tend to be multi-tasking in some way, whether using a mobile device or simply talking to friends, so marketers need to work harder to understand their habits and connect at the right time according to an industry figure ..."

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