consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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37% of consumers say ads placed next to offensive content impact brand perception - Marketing Land

37% of consumers say ads placed next to offensive content impact brand perception - Marketing Land | consumer psychology | Scoop.it

"A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands ...".

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Are ads adjacent to offensive content viewed as endorsing that content? 

Are ads adjacent to offensive content viewed as endorsing that content?  | consumer psychology | Scoop.it

"Three in 10 Americans think ads adjacent to offensive online content imply the advertiser endorses or approves of the offensive material, but 2 in 10 don't think so. See what various age groups think ..."

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