"Cosmic Crisp, a new apple variety more than 20 years in the making, is hitting stores this fall in the U.S ..."
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consumer psychology
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+4 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Alternative names for the Apple computer was Mackster and MacMan ..." 
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"Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in the subject line, too ..."
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"What’s the one thing you need to know when saying thank you? Give the happiest thank you today! ..."
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"Judges ruled that the social network cannot use the Pinterest trademark in Europe after a claim by a rival startup ..."
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"Brands are taking on a whole new meaning in the age of social media, and it’s a shift that has a host of major implications for all of us, Ira Basen writes..."
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"How the chocolate we know and love started life as the butt of an unsavoury joke ..."
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"Established companies like Facebook worry that firms with similar monikers could weaken their brands ..."
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"To quote Stephen Sondheim, you’ve gotta get a gimmick if you want to get ahead ..."
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"We label all sorts of products with country names -- Italian ice, French dressing, Swedish meatballs -- regardless of where they were made, or even if they have any actual ties to the country being ..."
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'Choosing a great name for your company or products is crucial. A rose by any other name might smell as sweet, but a bad name can make a business flounder..."
Leona Ungerer's insight:
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"Luxury brands should take advantage of unsolicited name-checks in popular songs, by promoting the song through their social pages or finding a way to work with the artist in the future, industry figures have suggested..."
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