consumer psychology
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Real-life consumer psychology – with a touch of technology
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The moment of truth - build desirable relationships with users and customers

The moment of truth - build desirable relationships with users and customers | consumer psychology | Scoop.it

"In order to understand “the moment of truth”; it’s important to understand the customer lifecycle with a brand or product ..."

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The ‘moment of truth’ in customer service | McKinsey & Company

The ‘moment of truth’ in customer service | McKinsey & Company | consumer psychology | Scoop.it

"Focus on the interactions that are important to customers—and on the way frontline employees handle those interactions. A McKinsey Quarterly article ..."

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The zero moment of truth | Vivid Brand

The zero moment of truth | Vivid Brand | consumer psychology | Scoop.it

"The classic model of the consumer decision-making process used to be very simple ..."

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