Sephora is driving mobile sales with Tinder-like features and digital mad libs | consumer psychology | Scoop.it
From www.adweek.com - July 23, 2016 1:38 PM

"Sephora has led the pack in mobile beauty retailers for a few years, and now it's taking a page from games and pop culture to help re-launch the Sephora Collection—its private label brand ..."