consumer psychology
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Real-life consumer psychology – with a touch of technology
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'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene

'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene | consumer psychology | Scoop.it

"Men can now don the latest designer threads without being spurned and that is causing unprecedented growth in the global menswear market, fashion experts say ..."

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Men's grooming and the metrosexual male

Men's grooming and the metrosexual male | consumer psychology | Scoop.it

"You have style, you care about your appearance and health. You have more than one figure hugging t-shirt. You smell nice and you have money. What more could you want? ..."

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Soaring numbers of men WHITENING their skin, global study reveals

Soaring numbers of men WHITENING their skin, global study reveals | consumer psychology | Scoop.it

"Like the emergence of the 'metrosexual', there has been a spike in male-specific whitening products, explains Gideon Lasco, head of the global Chemical Youth Project ..."

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