consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The rise and fall of Mxit in South Africa

The rise and fall of Mxit in South Africa | consumer psychology | Scoop.it

"South Africa once had its own locally-built messaging app that was installed on millions of phones across the country. It was named Mxit ..."

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Is Amazon working on a new messaging app called Anytime?

Is Amazon working on a new messaging app called Anytime? | consumer psychology | Scoop.it

"Messaging apps today are one of the most popular ways consumers communicate today, not just with each other but, increasingly, with businesses an ..."

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Line launches a new app to connect brands and personalities with their fans

Line launches a new app to connect brands and personalities with their fans | consumer psychology | Scoop.it

"Mobile messaging service Line has launched a new app to allow business and personal brands to connect with fans, clients and customers. It’s kind of like a branded Facebook page in an instant messaging format ..."

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WhatsApp ads are coming: Will advertisers start buying?

WhatsApp ads are coming: Will advertisers start buying? | consumer psychology | Scoop.it

"Social media marketing agencies and platforms weigh in on Facebook's plan to further monetize its encrypted messaging app. ..."

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WhatsApp, Facebook lead Singapore

WhatsApp, Facebook lead Singapore | consumer psychology | Scoop.it

"Messaging app WhatsApp has achieved near universal penetration in Singapore, with 97% of residents using it and 86% saying it is their most used app, a new report has shown ..."

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