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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017 ..." 
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Scoop.it!
"Metrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach ..."
Scoop.it!
"A digital 'backlash', the explosion of video formats, and the need to fuse data analysis with creativity are amongst the key challenges facing marketers in 2016, according to a new report produced by Warc in collaboration with Deloitte Digital ..."
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