"While social media usage trends in Japan reveal the unique function of various apps, low posting rates drive the need for additional market research ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Why don't you start to use new opportunities, such as Lego Serious Play, for your market research? ..." 
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"Asking customers what they wanted profoundly changed how retailers sold their goods ..."
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"Consumer behavior issues including perception, decision making, information search, attitudes, beliefs, categorization, consumer research methods, learning, motivation, memory, culture, subculture, and the diffusion of innovation ..."
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"With computer vision technology getting advanced by day, brands no longer need to build focus groups to conduct market research ..."
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"Jump start your market research with these 3 free resources ..."
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"For the first time, smartwatch shipments have outpaced those of their luxury brethren, according to market research ..."
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"Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind ..."
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"A mysterious market research firm named SixtyEight Research might be involved in Apples Project Titan ..."
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"The authors of a new book on market research explain how a shift in consumer decision-making is fundamentally changing marketing ..."
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"Mine the wealth of information available hidden in Amazon's magazine subscriptions – A step-by-step guide Let’s use Amazon.com to help us with market research It’s amazing what ..."
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""Something triggers our interest. Possibly it's an ad, a review or just word of mouth. We want to know more about the movie, the device, the software, or the service. Because we come with different preferences and needs, our ...
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"How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great ..." ...
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This is what several social media networks seem to think. Platforms from Snapchat to Facebook have been investing in retail to capture broader consumer interest and, apparently, boost revenue and followers ..."
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"A new study finds that emojis are a viable alternative to words when it comes to accurately measuring how kids feel about food, products and other experiences. With that discovery, researchers developed an emoji scale that may help companies better test products in non-Western cultures ..."
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"Conducting market research can help you pinpoint what your prospects actually want, or even discover if a product will be successful before you launch it. Here is a list ..."
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"Make content creation easier (and more fun) with these 35 free tools and resources ..."
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"Try out these market research tools and resources when planning your next product launch ..."
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"A Cork-based company has moved to meet big-pharma demand for taste-testing of medicines by consumers ..."
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"Here are some critical steps the market research industry needs to take in order to build its reputation as an attractive career path ..."
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"Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm ..."
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"Apple's new creation, the Apple Watch, could have huge implications on the market research industry ..."
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"The past 2-3 years have seen a seemingly relentless focus on how mobile could and should play a role in market research – numerous congresses, papers, blogs have focused on the potential role of tablets ..."
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From
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"The marriage of quantitative research and qualitative research can be a powerful research approach—and this is not a new idea ..."
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