consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Indian men are swapping 'tall, dark and handsome' for 'tall, fair and debonair'

Indian men are swapping 'tall, dark and handsome' for 'tall, fair and debonair' | consumer psychology | Scoop.it

"Bleaching cream companies, with the help of Bollywood male stars are making huge profits ...."

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Rise of the 'spornosexuals'

Rise of the 'spornosexuals' | consumer psychology | Scoop.it

"Spornosexual men try to emulate the bodies of sport and porn stars, such as David Beckham. A University of East Anglia expert says austerity has left men with no other way of gaining status .."

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'Dad' gets a makeover in Super Bowl ads - CNN

'Dad' gets a makeover in Super Bowl ads - CNN | consumer psychology | Scoop.it

"A handful of brands will portray dads as caring, loving parts of their children's lives in this year's Super Bowl, and fathers say it's about time! ..."

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The secret psychology behind selling beauty products to men - Racked National

The secret psychology behind selling beauty products to men - Racked National | consumer psychology | Scoop.it

"In 1960, in the aftermath of the first-ever televised presidential debate, Richard Nixon wished he hadn't passed on the concealer, bronzer, and foundation. His opponent, John ..."

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Can You Know a Man’s Secrets Based on the Brands He Uses?

Can You Know a Man’s Secrets Based on the Brands He Uses? | consumer psychology | Scoop.it

"Marketing wizards dispense dating advice based on shopping habits..."

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The three Ms of engaged consumers / warc.com

The three Ms of engaged consumers / warc.com | consumer psychology | Scoop.it

"The most engaged consumers are male, married and millennial, according to new research that also finds Scandinavians among the least engaged consumers in the world ..."

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Carlsburg launches beer-based grooming products for men

Carlsburg launches beer-based grooming products for men | consumer psychology | Scoop.it

"Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair with it? ..."

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You can now stamp your (Danish) mail with Lego

You can now stamp your (Danish) mail with Lego | consumer psychology | Scoop.it

"Starting today, Post Denmark is releasing a brand new set of Lego-branded, stamps featuring either a male or female minifig amidst a sea of floating bricks. In other words, you might actually have a reason to buy a stamp now ..."

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Retail's BIG Blog | Tailoring to the new male consumer

Retail's BIG Blog | Tailoring to the new male consumer | consumer psychology | Scoop.it

"Male consumers are paying closer attention to fashion styles and trends. Retail companies like Indochino are responding by innovating the menswear shopping ..."

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Leona Ungerer's insight:

"Menswear and online shopping is trending, and it’s no surprise that brands who build their business models off this trend are thriving."

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