"The company has struggled to attract younger shoppers who are choosing celebrity makeup lines like those from Kylie Jenner and Rihanna ..."
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consumer psychology
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+11 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A revolution in Korean beauty trends has come to the UK, but why does it appeal so much to millennials? ..." 
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"The terms are used interchangeably, but mean different things ..."
Frida Cyuzuzo's curator insight,
February 21, 2020 4:45 AM
Consumers who love reading labels can agree that it gets very confusing with brands plastering different terms on their products. This article explains the difference between what it means for a product to be vegan, cruelty free and in some cases both. it is very important to educate yourself on these terms, that way you know how to make the right decision on what to/not to buy.
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From
hbr
"A closer look at augmented reality and the “digital lipstick effect” ..."
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"Topshop is relaunching its make-up line with newly designed packaging and “Leaping Bunny” cruelty-free certification ..."
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"L'Oréal Brazil has created a makeup course for its Maybelline New York brand to teach visually impaired women how to use its products ..."
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"Estee Launder's turnover grows as the selfie means that the snap-happy want to be camera ready at all times ..."
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"Need to reach Chinese women? Here are the top social media sites in China which women use to learn about fashion and make-up ..."
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