consumer psychology
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Real-life consumer psychology – with a touch of technology
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CVS launches own payment app tied to loyalty program

CVS launches own payment app tied to loyalty program | consumer psychology | Scoop.it

"Two years after CVS stopped taking Apple Pay, the pharmacy company has finally rolled out its own version of a mobile payment app tied to a loyalty program ..."

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Kellogg Cracks the Code on Loyalty

Kellogg Cracks the Code on Loyalty | consumer psychology | Scoop.it

"When kellogg rolled out its portfolio-wide loyalty program a year ago, it had little historical insight. now the program touches more than 90% of its products..."  

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Some New York Times articles to appear free on Starbucks app

Some New York Times articles to appear free on Starbucks app | consumer psychology | Scoop.it

"Members of the Starbucks loyalty program will be able to read daily and weekend briefings from The Times, as well as other articles recommended by Starbucks, the two companies said ..."

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