"The company has opposed singer-songwriters, school districts and food blogs for trying to trademark names or logos featuring an apple — or a pear or pineapple ..."
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consumer psychology
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+3 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Identity designers try to create memorable images. Turns out, we are terrible at remembering even the best ones...." 
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"Japanese designer Taku Omura realised that some of the world's most famous logos are actually incredibly versatile, and can be turned into a lot more than just..."
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"The howlers and the winners of branding and logo design in 2017 ..."
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"The logos of global corporations like Apple, Starbucks, and Foot Locker are designed to create instant brand associations in the minds of billions who see them every day. But how accurately can we remember the features and colors of these famous symbols? ..."
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"Company logos are an essential part of an organization's advertising and public relations operations. Here are 30 examples and their meanings ..."
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"As 2016 comes to an end, there’s lot to ponder about, lots to savour and lots to carry ahead to 2017. I thought this is the best time to recollect all the bubbling trends and high points of the year …"
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"Consumers are jaded about advertising in a way they weren’t several decades ago ..."
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"An Instagram account called Calorie Brands decided to redesign famous products to show the exact amount of calories they have ..."
Steve Owens's curator insight,
June 13, 2016 10:19 AM
How about better ingredients than calories for me. But Branding wise does it really make you want to buy?
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"Business Insider asked Dragonfly to analyze the old and new logos of 10 major brands, giving each a saliency score out of 100 ..."
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"Most of us do not remember the humble beginnings of the biggest technology companies in the world ..."
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"Wendy's Logo = Mind Explosion. (Creative Branding with hidden images. What does your logo say about your company? ..."
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"The soon-to-be-released Louis Vuitton face shield with its prominent logos is an awkward first attempt of innovating in a new personal protection fashion category that will become a necessity in the future ..."
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"McDonald’s and Coca-Cola are the first brands to use Snapchat Scan, an image-recognition feature that lets users of the messaging app scan logos to unlock augmented reality (AR) lenses and content, per an announcement shared with Mobile Marketer. ..."
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"These logo designs have faced plenty of backlash and criticism: what can we learn from them?..."
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"There’s a logo on just about everything these days – smartphones, snacks, cars, clothes – you name it. Some of them are simple while others host hidden message ..."
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"Creative logos are impressive in conveying the message successfully. Famous companies use such creative logos to show their expertise ...."
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"Think you know your Colnago from your Cannnodale? Time to prove it in this bike brand logos quiz ..."
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"Brand consultant Emily Penny asks 'what's in a name?' as she looks at why brand names are experiencing a renaissance ..."
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"What makes a logo special? Colours? The company it represents? The designer? It's all opinion really, but one thing's for sure, putting a hidden message in your logo gets people talking, and that's exactly what these 6 companies have done. Props to BlazePress for the video ..."
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"As the champion of designers everywhere, we at Creative Bloq are keen to encourage work opportunities for the creative community. But there are limits ..."
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"Brazilian graphic designer Paula Rúpolo was commissioned to create a unique brand identity for a new coffee-based soft drink from scratch. As a part of her ..."
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"When we think of early logos, we think of 19th and 20th century classics like Levi's or Coke ..."
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