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Lucozade flips its identity with refreshing new logo

Lucozade flips its identity with refreshing new logo | consumer psychology | Scoop.it
From www.creativebloq.com - April 14, 1:31 AM

"It’s a small change with a big impact ..."

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Buy these Mercedes headphones to show everyone how poor they are

Buy these Mercedes headphones to show everyone how poor they are | consumer psychology | Scoop.it
From thenextweb.com - July 19, 2022 11:06 AM

"If you've ever wanted to really rub it in the faces of everyone who has less cash than you, we've found the perfect headphones ..."

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NASA's worm logo is back, and people are delighted

NASA's worm logo is back, and people are delighted | consumer psychology | Scoop.it
From www.creativebloq.com - April 5, 2020 9:48 AM

"Is this the beginning of the end of the meatball? ..."

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BMW reveals the truth behind its logo

BMW reveals the truth behind its logo | consumer psychology | Scoop.it
From www.creativebloq.com - August 20, 2019 11:50 AM

"BMW has come clean about what its iconic blue and white logo design is all about ..."

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Six famous textless logos and why they work

Six famous textless logos and why they work | consumer psychology | Scoop.it
From www.creativebloq.com - February 28, 2019 11:58 PM

"These top brands all dropped their names from their logos ..."

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Mastercard drops name from logo, banks on symbol-only mark

Mastercard drops name from logo, banks on symbol-only mark | consumer psychology | Scoop.it
From www.marketingdive.com - January 9, 2019 4:41 AM

"Mastercard is removing its name from its logo in select contexts and using its classic interlocking red and yellow circles to represent the brand, the company announced in a news release on ..."

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Here is Absa’s brand new look

Here is Absa’s brand new look | consumer psychology | Scoop.it
From businesstech.co.za - July 11, 2018 5:59 AM

"Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm. ..."

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The dos and don'ts of building a brand identity (Part 1)

The dos and don'ts of building a brand identity (Part 1) | consumer psychology | Scoop.it
From www.forbes.com - April 24, 2018 2:18 AM

"When it comes to building and maintaining a brand identity, every little detail matters ..."

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Five brands so strong they don't need a logo

Five brands so strong they don't need a logo | consumer psychology | Scoop.it
From www.creativebloq.com - April 5, 2018 12:05 AM

"The right brand assets can get a message across without a logo ..."

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It's time to take a fresh look at your brand - Here's how

It's time to take a fresh look at your brand - Here's how | consumer psychology | Scoop.it
From diymarketers.com - February 20, 2018 3:34 AM

"What is a rebrand and when is it time to update your logo? A brief primer on the options for finding and choosing a designer for your logo ..."

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Instagram post by Leona Ungerer • Mar 7, 2017 • Colour in branding

Instagram post by Leona Ungerer • Mar 7, 2017 • Colour in branding | consumer psychology | Scoop.it
From www.instagram.com - March 8, 2017 2:12 AM

Large companies carefully choose the #colours representing their #brands to send the right message…”

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You know this baby – now she’s 90

You know this baby – now she’s 90 | consumer psychology | Scoop.it
From www.cbsnews.com - November 23, 2016 11:22 PM

"Ann Taylor Cook’s image as a 4-month-old became an icon when Gerber made her the face of its baby food ..."

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No better word than 'Further' to really embrace National Geographic's assets and brand: Swati Mohan

No better word than 'Further' to really embrace National Geographic's assets and brand: Swati Mohan | consumer psychology | Scoop.it
From www.exchange4media.com - November 16, 2016 7:51 AM

"Swati Mohan, Business Head, Fox Networks Group and National Geographic India shares more insight into the rebranding, content strategy and marketing strategy for the rebranding ..."

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New McDonald's spin-off restaurant branding is out of this world

New McDonald's spin-off restaurant branding is out of this world | consumer psychology | Scoop.it
From www.creativebloq.com - December 9, 2023 9:07 AM

"And the logo is deliciously retro ..."

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How Nike won the cultural marathon - The New York Times

How Nike won the cultural marathon - The New York Times | consumer psychology | Scoop.it
From www.nytimes.com - June 16, 2022 1:52 AM

"As the brand turns 50, it’s not letting up ..."

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McDonald's ditches its brand in new type-only ads

McDonald's ditches its brand in new type-only ads | consumer psychology | Scoop.it
From www.creativebloq.com - February 3, 2020 8:45 AM

"The golden arches are gone, but we're still lovin' it "

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Coca-Cola redesigns its bottles and logo for customers of the ‘Star Wars’ universe - DesignTAXI.com

Coca-Cola redesigns its bottles and logo for customers of the ‘Star Wars’ universe - DesignTAXI.com | consumer psychology | Scoop.it
From designtaxi.com - May 10, 2019 12:36 AM

"The Coca-Cola logo now reads in ‘Aurebesh’, the language of ‘Star Wars’ ..."

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Zara has a new logo, and reviews are mixed

Zara has a new logo, and reviews are mixed | consumer psychology | Scoop.it
From www.fastcompany.com - February 3, 2019 11:17 PM

"The controversial design reflects the evolution of fashion branding. But would it have killed Zara to add just a little more space between the letters? ..."

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Uber's new logo is just the word 'Uber'

Uber's new logo is just the word 'Uber' | consumer psychology | Scoop.it
From mashable.com - September 18, 2018 12:40 AM

"Uber unveils its new logo and branding, which is a redesign of the word "Uber" ...."

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Choice Hotels refreshens Comfort logo 

Choice Hotels refreshens Comfort logo  | consumer psychology | Scoop.it
From www.mediapost.com - May 22, 2018 1:14 AM

"The Comfort brand revealed a new logo to complement the renovations underway at properties throughout its network ..."

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Making dirt disruptive | WARC

Making dirt disruptive | WARC | consumer psychology | Scoop.it
From www.warc.com - April 23, 2018 11:01 AM

"OMO’s gold-winning campaign in last year’s WARC Media Awards offered a new take on integration. Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA, explains how eBay, ambient, Periscope, a 23-hour Facebook Live ad and social media disrupted and engaged Arab parents in a quest to show them that dirt is good. ..."

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Lego introduces 'sustainable' trees made from sugar cane 

Lego introduces 'sustainable' trees made from sugar cane  | consumer psychology | Scoop.it
From www.telegraph.co.uk - March 7, 2018 3:42 AM

"Lego has said it will introduce parts to its collection made from sugar cane, admitting it needs to do more to join the fight against plastic waste ..."

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Amazon SmileCodes put a new face on QR codes

Amazon SmileCodes put a new face on QR codes | consumer psychology | Scoop.it
From www.retaildive.com - February 2, 2018 2:31 AM

"Amazon has started placing QR code boxes that include its trademark smile logo into magazine advertisements, enabling Amazon mobile app users to scan the "SmileCode" to open Amazon product pages or other content on their phones, an Amazon spokeswoman told Retail Dive in an email ..."

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A brand is a relationship

A brand is a relationship | consumer psychology | Scoop.it
From www.iamwire.com - February 16, 2017 10:46 PM

"A relationship / brand is built or damaged by every single interaction that the company has with its customers ..."

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Hellmann's aims to woo flexitarians by branding its mayo as veggie

Hellmann's aims to woo flexitarians by branding its mayo as veggie | consumer psychology | Scoop.it
From www.theguardian.com - November 23, 2016 12:38 PM

"Unilever is adding a vegetarian logo to 500 products, including Flora and Hellmann’s by the end of 2017 to boost interest among flexitarians ..."

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