consumer psychology
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Real-life consumer psychology – with a touch of technology
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How IFF found 'freshness' in Vietnam | WARC

How IFF found 'freshness' in Vietnam | WARC | consumer psychology | Scoop.it

"Commercial scents are created in a laboratory but they need to take account of the local context in which they are experienced, as fragrance manufacturer IFF discovered during a global research project ..."

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Adapting Listerine to a global market - New York Times

Adapting Listerine to a global market - New York Times | consumer psychology | Scoop.it

"Johnson & Johnson has tripled its varieties of Listerine in the United States to nine since 2006, when it bought the brand from Pfizer as part of an acquisition of its consumer ..."

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