"Last Friday, your MRx column on the correct consumer decision making divided our marketing class into those who agreed and those who disagreed with your conclusion that for most consumer ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Companies that empower consumers by involving them in important processes such as product development shouldn't also try to influence them through social media, according to a new study in the Journal of Consumer Research..." 
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