"Businesses are altering their brand positioning to adapt to younger consumers' needs. Here's how sentiment analysis is supporting their efforts! ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
qz
"While much of Amazon's sales volume is in diapers, blenders, and other unglamorous products, the e-commerce behemoth is also a fashion giant. Next year it's expected to become the biggest apparel seller in the US, and it boasts an enviable customer base for higher-end brands: ..." 
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From
fox59
"Table service at McDonald's? Yes, it's becoming a thing. The fast food giant has begun offering table service in some restaurants in the U.S. in a bid to revamp its image and re ..."
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"If you work with social media a lot, you must know that every platform requires different dimensions for the photos you upload ..."
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"The design elements that go into high-end branding and exude sophistication ..."
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"When Kristyn Fernandez uploaded a photo of herself with her arm slung over a guy in a Jack Daniel's T-shirt, it caught the eye of more than just her Twitter followers ..."
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"...Also, Rolex is the most reputable company that exclusively produces a consumer product ..."
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"Her attempt to avoid toxic chemicals for her children led to a quest for the perfect products: She was buying them from all over the globe, and even trying ..."
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"The right brand assets can get a message across without a logo ..."
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"Like other home-grown businesses, Canadian Grade Eh! makes a big deal out of our self-image, here and abroad ..."
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"Maybe you saw a photo of Converse’s new version of their classic Chuck Taylor All-Stars and wondered what the big deal is. “So they changed the eyelet color,” you say. “What’s the difference? ..."
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"McDonald’s is desperately looking to change the image of their food – from unhealthy (and, apparently, unnatural) to something closer to how people see fast-casual restaurants, that have apparently been eating McDonald’s proverbial lunch! ..."
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"And today, it seems that many people's primary purpose in life is to exhibit their success to the world ..."
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"For consumers, wearing certain labels is an easy way to curate an external personal image. Smart companies recognize the power of this relationship ..."
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"Lamborghini, keen to fix its sinister image, is softening the looks of its cars and selling an SUV ..."
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