"Heading to the Boxing Day sales? Show a little compassion for retail staff, writes Deirdre Fidge. You'd be surprised how much abuse they endure ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Self-service technologies have the potential to boost a company's bottom line but there are pitfalls for unwary brands as their worth may fall in the eyes of consumers being asked to do the work ..." 
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"Attention, pet owners. Do you indulge in the perfectly reasonable habit of talking to your cats and dogs as if they could grasp human ideas? Of course you do. Does watching other people who engage in the same kind of behavior amuse you? ..."
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"Brands that behave like humans fair better with consumers, according to new research ...".
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"Brian Solis is principal analyst at Altimeter Group, a research firm focused on disruptive technology ..."
Leona Ungerer's insight:
"Believe it or not, a research report studying digital transformation, ended up focusing more on the human side of business change as a result of disruptive technology."
InnovAdvisor's curator insight,
October 13, 2014 5:02 PM
Des pistes de réflexion intéressantes sur la part de la technologie dans l'innovation disruptive...
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"We can cry because we're happy. We can cry because we're sad. We can cry because we're cutting onions. We can cry just because we need to cry. They're all completely different emotions... but are they different tears?..."
Belkacem Nabout's curator insight,
November 21, 2013 12:37 PM
Produits Universaliss Bank....Produits Universaliss Laboratory
http://www.universaliss.net/leader/trader/mpfr/belkacem1173 ;
Belkacem Nabout's curator insight,
November 21, 2013 1:53 PM
Produits Universaliss Bank....Produits Universaliss Laboratory
http://www.universaliss.net/leader/trader/mpfr/belkacem1173 ;
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"Agents in an economy are supposed to be rational. People – wearing multiple hats as consumers, investors, employers or employees – take decisions on an everyday basis..."
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"Humans can feel objects that are just nanometers thick, a new study says..."
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"This is it. This is what matters. The experience of a product.”These are the opening words of Apple’s heartstring-tugging "Designed In California" commercial. Read them to yourself a few times..."
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"There was a time when architects and construction companies were keen to engage psychologists ..."
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"Steven Van Belleghem writes a blog for Female First upon the release of his new book When Digital Becomes Human ..."
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"We use applications almost every day for all kinds of things. We use social apps for communicating, games for passing time, to-do lists to keep us on task, and so on. Most of the hugely successful applications are owned by some large company, but at some point, they started with an individual who had ..."
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"Be relatable: How Domino’s wins brand loyalty by tapping an essential truth about being human ..."
Amber McGuirk's curator insight,
September 6, 2014 7:13 PM
I absolutely love what Domino's is doing. They are saying "Hey, we make mistakes too!" the general manager of a franchise has a degree in painting? That's awesome. How many times do we walk into places and roll your eyes at someone who is working for minimum wage and you feel you have superior education too? I got that all the time while working retail. Domino's established new and current customers by making it a personal campaign.
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"Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual ..."
Leona Ungerer's insight:
"They came up with four irreducible drives:
All human actions, all cultural trends, all societal behaviors will be driven by one or a combination of these factors."
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"The importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behaviour, states the survey ..."
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"A conversation with Gareth Cook, editor of The Best American Infographics..."
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"What’s in a name? Penn professor Damon Centola says it may be the solution to our thorniest social dilemmas..."
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"Why mass media were an aberration in human history. By David Shariatmadari ..."
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"Most people lie. Whether it's once and a while or daily, everyone has to do their thing and sometimes lying seems like the best way to make it all work. But liars have tells, which can be just as important in life as in poker..."
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"The use of the term 'consumer' is declining at Unilever, the FMCG giant, as it seeks new ways of initiating a human conversation with the people who buy its products, a leading executive has said..."
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