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'Households with a member suffering from depression exhibit striking differences in shopping behavior'

'Households with a member suffering from depression exhibit striking differences in shopping behavior' | consumer psychology | Scoop.it
From www.marketwatch.com - November 11, 2021 12:09 AM

"A new paper documents the relationship between self-reported mental-health issues and the size and composition of shopping baskets ..."

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African marketers fail to connect with women | WARC

African marketers fail to connect with women | WARC | consumer psychology | Scoop.it
From www.warc.com - November 9, 2017 10:27 AM

"On some estimates, three-quarters of household spending power in Africa will lie with women within a decade, but research indicates that current marketing efforts are failing to resonate with this group and budgets are being wasted ..."

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