Five ways historically male brands are now reaching out to women | consumer psychology | Scoop.it
From www.adweek.com - May 3, 2016 10:46 AM

"It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman, basketball star Candace Parker and supermodel Karlie ..."